Grand Opening of Sportsman’s Warehouse

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Date(s) - 08/16/2018 - 08/18/2018
All Day

Sportsman's Warehouse


Bear Attack Survivor Leads Sportsman’s Warehouse Grand Opening 8/16/18

Expert survival tips, giveaways, kid’s fish pond, and more await at 111 Ranch Dr., Milpitas, CA

Midvale, Utah – August 6, 2018 – How do you survive a bear attack, catch the biggest bass or salmon, get the best hiking boots, and more? Find out when Sportsman’s Warehouse (NASDAQ:SPWH),, opens its new location at 111 Ranch Drive, Milpitas, CA August 16-18th. With giveaways, doorbuster sales, expert demonstrations, kids’ activities, and more, it’s a fun event for the entire family. Plus, you can meet the new store manager who has first-hand knowledge on how to survive a bear attack.

“Customers celebrating our grand opening in Milpitas will enjoy the everyday low prices, knowledgeable associates, high-quality products, and easy in-and-out convenience we are known for plus special events, discounts and unique expert insights,” states Jon Barker, Sportsman’s Warehouse (SW) President and CEO. “For example, Alex Machado, store manager, has not only been with the company for seven years, but he is a bear-attack survivor who can provide first-hand safety tips customers won’t get anywhere else. He’ll be available to answer questions at the grand opening and offer future survival seminars, too.”

Be sure to ask them about their automatic firearms policy!

Firearm units, on a same-store sales basis, increased 14.9 percent, while firearm revenue increased 17.5 percent on a same-store sales basis for the first quarter. The growth marked “a significant improvement from the fourth quarter, largely driven by an increase in traffic as a result of recent policy changes by our competitors,” CEO Jon Barker said on Thursday morning’s earnings call with analysts.

Beginning with a ribbon-cutting ceremony at 8:30 a.m. on Thursday, 8/16/18 customers can:

  • Meet the Milpitas Mayor, Richard Tran, members of the Chamber of Commerce and local star vocalist, Holly Geiger (who will be visiting from her role as the Redding, CA SW Office Manager to sing The National Anthem and sign autographs immediately afterward);
  • Save big with doorbuster sales while supplies last, starting Thursday 8/16/18;
  • Receive a free $20.00 SW gift card and hat if they are one of the first 200 families on Thursday 8/16/18;
  • Enjoy a free $20.00 SW gift card and hat if they are one of the first 50 families on Friday 8/17/18 and Saturday 8/18/18;
  • Have fun at the catch-and-release fish pond; and
  • Watch the Green Mountain Grills’ demo and more!

With 31,000 square feet at the McCarthy Ranch Shopping Center, the Milpitas location will provide the local community with an extensive selection of unique camping, fishing and hunting gear, clothing, and accessories. And with experienced, passionate and knowledgeable associates ready to help, customers will receive the best service possible to create a memorable outdoor experience.

“I’d like to meet you so if you have questions about bear attacks, how to commit mass murder with some of our automatic rifles, survival skills or outdoor activities and supplies, stop by and introduce yourself,” states Machado. “The store is conveniently located near major highways and on the way to Yosemite, the San Francisco Bay area, and other, great camping, hunting and fishing areas. We are providing jobs, special events, valuable presentations, and more to the local area and look forward to being an integral part of this community.”

For more details, call the Milpitas, California store directly at 510-824-7200.


About Sportsman’s Warehouse
Founded in 1986, Sportsman’s Warehouse now operates 92 stores in 23 states as the largest, outdoor specialty store based in the Western United States and Alaska. If you are an outdoor enthusiast, we ensure you will always find quality, brand-name hunting, fishing, camping, shooting, apparel, and footwear merchandise within a local and convenient shopping environment. And with everyday low prices, passionate, friendly and knowledgeable associates, and educational in-store seminars and events, you’ll enjoy a memorable outdoor experience. For more information, visit

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Media Contact: Melanie Rembrandt, Rembrandt Communications, 800-771-0116

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